Client:
DIRECTV Call Center Training
DIRECTV Call Center Training
Ask:
DIRECTV provides training materials to all of its call center agents across the globe. The client tasked us with ensuring all training content is engaging, cohesive, and adaptable throughout the year while maintaining a consistent brand and creative direction.
DIRECTV provides training materials to all of its call center agents across the globe. The client tasked us with ensuring all training content is engaging, cohesive, and adaptable throughout the year while maintaining a consistent brand and creative direction.
Solve:
We revamped the global training materials for call center agents, creating annual creative thematics that connected the content for each Premium platform service (MGM+, HBO Max, Showtime, and STARZ) to the design, leaving a lasting impression, improving memorability, and making the information more digestible for agents. The creative was applied across quarterly training decks, job aids, and live learning module videos to ensure consistency and engagement throughout the year
We revamped the global training materials for call center agents, creating annual creative thematics that connected the content for each Premium platform service (MGM+, HBO Max, Showtime, and STARZ) to the design, leaving a lasting impression, improving memorability, and making the information more digestible for agents. The creative was applied across quarterly training decks, job aids, and live learning module videos to ensure consistency and engagement throughout the year
Art Direction & Design: Ebunaé McBean, Bobby Andrews (Sr. AD)
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
