Client:
The Glenlivet
The Glenlivet
Ask:
The client requested we deliver a creative launch event for The Glenlivet 12 Year Old: Jamaica Edition to spark excitement, generate talk-ability, and introduce the brand's new bottle, merging the master brand with Jamaican influences.
The client requested we deliver a creative launch event for The Glenlivet 12 Year Old: Jamaica Edition to spark excitement, generate talk-ability, and introduce the brand's new bottle, merging the master brand with Jamaican influences.
Solve:
We transformed Flyfish in NYC for an exclusive takeover featuring talent partner host Thomas Doherty, alongside chef and fashion partners DeVonn Francis and Nicholas Daley. The launch party welcomed 180 guests, delivered 33 VIP Omakase-inspired tastings, served 430 cocktails served and generated 8.3 million social impressions.
We transformed Flyfish in NYC for an exclusive takeover featuring talent partner host Thomas Doherty, alongside chef and fashion partners DeVonn Francis and Nicholas Daley. The launch party welcomed 180 guests, delivered 33 VIP Omakase-inspired tastings, served 430 cocktails served and generated 8.3 million social impressions.
Art Direction & Design: Ebunaé McBean, Jackie Frole (CD), Allison Long (Graphic Designer)
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
