THE GLENLIVET: 12 YEAR OLD
JAMAICA EDITION LAUCH PARTY
JAMAICA EDITION LAUCH PARTY
ROLE
Art Direction, Experiential Design
Art Direction, Experiential Design
ASK
Reintroduce and celebrate the launch of The Glenlivet 12 Year Old: Jamaica Edition to a younger audience through an immersive experience that bridges the brand's Scottish origins with Jamaica's bold, vibrant culture.
Reintroduce and celebrate the launch of The Glenlivet 12 Year Old: Jamaica Edition to a younger audience through an immersive experience that bridges the brand's Scottish origins with Jamaica's bold, vibrant culture.
We transformed Flyfish Club into an exclusive Jamaican oasis and designed a multi-sensory experience that highlighted the whisky's flavorful ties to Treasure Beach, Jamaica through spatial storytelling.
A DJ-led soundscape set the tone while guests interacted with custom cocktails, omakase-style whisky tastings exclusively for VIPs and culinary experiences.
We carefully designed signage systems, photo moments, selected and elevated décor to create a cohesive, culture-forward experience.
Art Direction & Design: Ebunaé McBean, Jackie Frole (CD), Allison Long (Graphic Designer)
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90