UA NEW STORE OPENINGS
Art Direction & Design: Ebunaé McBean | Programs: Illustrator | Project executed by 160over90 (ATL)
Art Direction & Design: Ebunaé McBean | Programs: Illustrator | Project executed by 160over90 (ATL)
Throughout 2023, Under Armour celebrated several new store openings (NSOs) across various locations, starting with their debut in Sevierville, TN. The grand opening of the Sevierville store featured a city-themed photo opportunity, eye-catching signage, branded giveaways, a live DJ, and a custom-designed basketball Plinko game for shoppers to enjoy.