NEW
STORE OPENINGS
STORE OPENINGS
Throughout 2023, Under Armour had several new store openings (NSOs) in different locations, kicking it off with it's the first stop in Sevierville, TN.
The grand-opening of the Sevierville location featured a city-themed
photo moment, signage, giveaways, a DJ and a designed
basketball plinko game for shoppers.
Art Direction & Design: Ebunaé McBean | Programs: Illustrator | Project executed by 160over90 (ATL)
Photo MOMENT
For reference, this was the original photo-op design I created for the event based off created shirt graphics done by the client. The photo-op was meant to be simple and impactful, and play off some of monuments and icons that Sevierville is known for (the Smoky Mountains, bears, and the three stars on the state's flag).
For reference, this was the original photo-op design I created for the event based off created shirt graphics done by the client. The photo-op was meant to be simple and impactful, and play off some of monuments and icons that Sevierville is known for (the Smoky Mountains, bears, and the three stars on the state's flag).
REAL-LIFE Photo MOMENT
This is the actual photo moment where guests used the opportunity to strike fun poses for a memorable moment.
This is the actual photo moment where guests used the opportunity to strike fun poses for a memorable moment.
Recap Photos
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