Iowa State Fair chevron footprint
Art Direction & Design: Ebunaé McBean & Bobby Andrews | Programs: Adobe Illustrator | Project executed by 160over90
Art Direction & Design: Ebunaé McBean & Bobby Andrews | Programs: Adobe Illustrator | Project executed by 160over90
Chevron wanted to create an inviting and engaging presence at the 2023 Iowa State Fair to showcase their Energy in Progress initiative to attendees. The brief called for an interactive and memorable photo opportunity, as well as the overall design and layout of their footprint to ensure an engaging visitor experience and smooth flow throughout the space.
INTERACTIVE Tractor
Restoration Photo-Op
This interactive photo moment was created including the winning restored tractor from Chevron's 2023 Tractor Restoration Competition. Guests were invited to pose with the tractor for their memorable photo. We also created gallery walls, table set-ups, bio-feedstock displays, CTA signage, and sourced props for the photo moment.
Restoration Photo-Op
This interactive photo moment was created including the winning restored tractor from Chevron's 2023 Tractor Restoration Competition. Guests were invited to pose with the tractor for their memorable photo. We also created gallery walls, table set-ups, bio-feedstock displays, CTA signage, and sourced props for the photo moment.
RECAP VIDEO
PHOTOS
