CAPITAL ONE JAM FEST '26
CARDHOLDER LOUNGE
ROLE
Art Direction, Experiential Design
Art Direction, Experiential Design
ASK
To create an exclusive and elevated perk for cardholders, Capital One partnered with us to create an elevated 30' x 75' lounge open the duration of the music festival that provided cardholders with a premium experience, with an exclusive experience for Venture X cardholders.
To create an exclusive and elevated perk for cardholders, Capital One partnered with us to create an elevated 30' x 75' lounge open the duration of the music festival that provided cardholders with a premium experience, with an exclusive experience for Venture X cardholders.
We created a sleek 3-story structure, delivering a seamless build that maximized cardholder's experience at every level - with the third level being exclusively for Venture X cardholders.
Inside, we layered custom Capital One branded programming - including tattoo stations, a photobooth, and curated photo moments - alongside a full branded bar experience.
Each floor featured a curated mix of sourced and existing elevated furniture, with intentional signage, florals, decor and supporting F&B menu design, display systems and branded takeaways, delivering a cohesive, elevated Jam Fest experience.
Art Direction & Design: Ebunaé McBean , Bobby Andrews (ACD), Jackie Frole (CD), Mary Rose Primoch (Designer)
Project executed by 160over90
Project executed by 160over90