CAPITAL ONE JAM FEST '26
CARDHOLDER LOUNGE
ROLE
Spatial design; Furniture & decor selections; Programming Ideation
Spatial design; Furniture & decor selections; Programming Ideation
ASK
To create an exclusive and elevated perk for cardholders, Capital One partnered with us to create an elevated 30' x 75' lounge open the duration of the music festival that provided cardholders with a premium experience, with an exclusive experience for Venture X cardholders.
To create an exclusive and elevated perk for cardholders, Capital One partnered with us to create an elevated 30' x 75' lounge open the duration of the music festival that provided cardholders with a premium experience, with an exclusive experience for Venture X cardholders.
We created a sleek 3-story structure, delivering a seamless build that maximized cardholder's experience at every level - with the third level being exclusively for Venture X cardholders.
Inside, we layered custom Capital One branded programming - including tattoo stations, a photobooth, and curated photo moments - alongside a full branded bar experience.
Each floor featured a curated mix of sourced and existing elevated furniture, with intentional signage, florals, decor and supporting F&B menu design, display systems and branded takeaways, delivering a cohesive, elevated Jam Fest experience.
Art Direction & Design: Ebunaé McBean , Bobby Andrews (ACD), Jackie Frole (CD), Mary Rose Primoch (Designer)
Project executed by 160over90
Project executed by 160over90