Client:
Capital One
Capital One
Ask:
Capital One hosted a series of events during the MLB All-Star Week for both the public and exclusive cardholders. The client tasked us with transforming the InterContinental Hotel ballroom in Buckhead, Atlanta into the Capital One VIP Lounge - ensuring adherence to brand standards, while thoughtfully selecting furniture, repurposing existing build assets, and curating premium cardholder experiences and takeaways.
Capital One hosted a series of events during the MLB All-Star Week for both the public and exclusive cardholders. The client tasked us with transforming the InterContinental Hotel ballroom in Buckhead, Atlanta into the Capital One VIP Lounge - ensuring adherence to brand standards, while thoughtfully selecting furniture, repurposing existing build assets, and curating premium cardholder experiences and takeaways.
Solve:
We transformed the InterContinental Hotel ballroom into a premium cardholder getaway for cardholders, designing a complimentary 40' wall to pair with the existing Capital One arched wall asset. Furniture selections and décor elements were carefully curated to maintain an elevated look and feel for guests as they experienced the space.
We transformed the InterContinental Hotel ballroom into a premium cardholder getaway for cardholders, designing a complimentary 40' wall to pair with the existing Capital One arched wall asset. Furniture selections and décor elements were carefully curated to maintain an elevated look and feel for guests as they experienced the space.
Art Direction & Design: Ebunaé McBean, Jackie Frole (CD), Allison Long (Graphic Designer)
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
