ASK
Create an elevated, visually cohesive and visually compelling experience that reflects the prestige of Breeders' Cup, delivering big-event energy. The overall look and feel needed to balance luxury with practicality, while incorporating flexible and reusable elements and staying within the client's budget.
Create an elevated, visually cohesive and visually compelling experience that reflects the prestige of Breeders' Cup, delivering big-event energy. The overall look and feel needed to balance luxury with practicality, while incorporating flexible and reusable elements and staying within the client's budget.
WHAT I LED
Ideation and development of internal and external elements (photo op, entrance moments); furniture and decor planning across 12 event spaces on the fairgrounds
Ideation and development of internal and external elements (photo op, entrance moments); furniture and decor planning across 12 event spaces on the fairgrounds
