Client:
Breeders' Cup 2024 World Championships
Breeders' Cup 2024 World Championships
Ask:
Create an elevated, visually cohesive and compelling experience that reflects the prestige of the Breeders' Cup and delivers big-event energy. The overall look and feel needed to balance luxury with practicality, while incorporating flexible and reusable elements and staying within the client's budget.
Create an elevated, visually cohesive and compelling experience that reflects the prestige of the Breeders' Cup and delivers big-event energy. The overall look and feel needed to balance luxury with practicality, while incorporating flexible and reusable elements and staying within the client's budget.
Solve:
We developed a design approach that met both aesthetic and functional needs. My role focused on designing large-scale photo moments, furniture and decor selection across spaces, entrance moment development that reflected the brand's sophisticated identity and ensured a cohesive and elevated guest experience.
We developed a design approach that met both aesthetic and functional needs. My role focused on designing large-scale photo moments, furniture and decor selection across spaces, entrance moment development that reflected the brand's sophisticated identity and ensured a cohesive and elevated guest experience.
Art Direction & Design: Ebunaé McBean under direction of Garrett Beach (CD), Matt Tornetto (CD)
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
Programs: Adobe Illustrator, Adobe Photoshop
Project executed by 160over90
