COACHELLA ABSOLUT
COOLER CLUB '26
ROLE
Art Direction, Experiential Design
Art Direction, Experiential Design
ASK
Absolut partnered with us to design and build a 20' x 20' footprint at Coachella (separate from their main House of Heat footprint), aimed to exclusively sell Ready to Drink (RTD) beverages to festival attendees. The footprint needed to speak to the Absolut master brand - be bold, vibrant, and eye-catching - while highlighting Absolut, Jameson, and Malibu RTD beverages while maintaining a functional grab-and-go nature.
Absolut partnered with us to design and build a 20' x 20' footprint at Coachella (separate from their main House of Heat footprint), aimed to exclusively sell Ready to Drink (RTD) beverages to festival attendees. The footprint needed to speak to the Absolut master brand - be bold, vibrant, and eye-catching - while highlighting Absolut, Jameson, and Malibu RTD beverages while maintaining a functional grab-and-go nature.
Absolut asked, and we delivered. The exterior of the build featured a full wrap of their master-brand blue gradient, creating a bright and inviting build.
Our dramatic and bold RTD can display wall also doubled as a vibrant, fun photo moment for guests.
Inside, guests were transported into a chill zone- where iridescent walls backed bold blue typography, menus, and the RTD can display.
Art Direction & Design: Ebunaé McBean, Garrett Beach (CD, Oversight)
Project executed by 160over90
Project executed by 160over90